To invite certain creatives worldwide to join thier creative community website, Wacom needed a unique approach to traditional promotional materials. I used a type treatment that I had previously illustrated for use in a motion piece featured on the community's home page, and had custom USB flash drives made, which would contain a flash animated invite directly launching the community site. The drives were delivered to the select creatives in a special myseriously plain white box (make sure to click link below box image). Project completed at eROI.


Original custom type

Motion piece used on the creative community site

Wacom Create Connect Share from Tom O'Toole on Vimeo.

Custom USB drives




Click here to see a detail of how the box functioned.